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San Francisco Library Commission

Strategic Planning
Community Planning Committee

April 23, 2003

Present: Luis Calderon, Alan D’Souza, Elizabeth Juarez, John Kenny, Doug King, Judith Lujan, Marcia Popper, Hon. Carol Steiman, Joan Walton, Blaine Waterman, Jensa Woo, Monique Zmuda

SFPL Observers: Susan Hildreth, Paul Underwood, Toni Bernardi, Marcia Schneider , Roberto Estevez, Mary Hudson

Facilitator: Gail McPartland

Update on the Planning Process

Since the last Community Planning Committee meeting on Feb. 19, much work has been done on the plan. Highlights include:

  • Feb 26 – First meeting of the Staff Focus Group to review and perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) on the preliminary service responses chosen at the Feb. 19 meeting.
  • Mar 4 – Update on planning activities provided to the Library Commission
  • Mar 26 – Second meeting of the Staff Focus Group to complete work on the SWOT analysis of the preliminary service responses

Members also reviewed two strategic planning products to demonstrate how the strategic plan might be used. First, a brochure titled "San Francisco Public Library System, A Community Vision, Five-Year Plan" a brochure from a previous planning exercise that is used to promote the library’s commitment to the community. Second, a strategic plan for the Richmond Branch drafted by Paul Underwood, Deputy City Librarian, which is required as part of the library’s application for state monies for branch renovations and new buildings. The Richmond plan incorporates several elements from the previous Planning for Results model, including service needs, goals and objectives. Note the "service needs" are now referred to as "service responses".

Review Visioning, Needs, Needs the Library Can Address, Preliminary Service Responses.

Members reviewed a handout summarizing the outcomes of the Feb. 19 meeting, including a vision of San Francisco for the future, the needs if the vision is to be accomplished, needs the library can address, and the preliminary service responses chosen to assist in reaching the vision.

Review and Discussion of the Preliminary Service Responses

Members reviewed the 5 chosen preliminary service responses, using tools extracted from the New Planning for Results and feedback from the Staff Focus Groups.

Commons – "helps address the need of people to meet and interact with others in their community and to participate in public discourse about community ideas."

In the group discussion, members found this problematic as a service choice since meeting space is for the most part a fixed entity in the libraries. Members felt the goal of community meeting space would compete with space for collections. One member suggested "clustering" the commons by designating specific branches to serve multiple neighborhoods in the community. This would alleviate the need for commons space in each branch. Members also voiced concerns that "commons" being achieved through technology such as videoconferencing since it seems to address a specific need and clientele at this time and is not a mainstream technology yet. Specific issues raised by members:

  • Problematic – branches have fixed footprints
  • Community rooms complete with space with the collections
  • Chiefly used by seniors and youth after school
  • Problems being all things to all people
  • Space/footprints of branches might create disparities in services in different communities
  • Branches – Can the commons be ‘clustered’ in service areas so branches with good meeting space can be designated as a commons for multiple areas?
  • Quiet study areas are also needed
  • Noise barriers are needed
  • Collections need room
  • Videoconferencing
- would bring opportunities to the library
- would bring library to neighborhoods
- would it be for large groups or small groups?
- Who would have access?
  • Would draw community to library to facilitate use of other services
  • Common area for groups
  • Programs are different than meeting space
  • Staff time is required for programs
  • Can we forego other services to have spaces open after hours?
  • Flexible space/flexible use

General Information – "helps meet the need for information answers to questions on a broad array of topics related to work, school, and personal life"

Members discussed the ongoing need for trained, professional library staff to assist in answering a broad array of questions for patrons. Concern was expressed over the amount of time librarians spend troubleshooting computers and training people to use technology versus assisting with actual questions. There was an acknowledgement that information is now technology-driven and that technology will continue to play a dominant role in delivering information. Specific issues raised by members:

  • Is there staff buy-in? Or is staff resistant to change?
  • Lots of change is happening and will continue to happen, e.g. the new online catalog
  • Patron resistance to change
  • Old [catalog] system falls apart – librarians spend more time troubleshooting, spend more time as technicians
  • Technology is increasing and more information is available online only
  • Can we have ‘roving’ techs to alleviate burden on library staff?
  • Do we still need reference with the Internet? YES!!!
- To provide quality control on information
- To assist people when the Internet fails
- To help interpret information
- To find resource that are in books and other materials besides the Internet
  • Need librarians, not technicians
  • Librarians have advanced searching skills and are able to find information quicker
  • Need more librarians with high-level skills, not technicians
  • 24hr/email reference is very valuable, e.g. Q and A Café, an online reference service that is available throughout the state
  • Kids/Youth – how to reach this group?
- Prominently display “Ask a question” on the website
- Electronic resources become more valuable as people become more computer savvy
- One-on-one interactions as teaching mechanism for evaluating tools
- Reinforces need for classes
- Tie website to school websites
- Can we increase the role in schools?


Government Information – "helps satisfy the need for information about elected officials and governmental agencies that enables people to participate in the democratic process."

Members acknowledged the strong collection of government information already being collected. Concerns were raised about outreach and marketing of the service so the community would be aware of the valuable resource. Specific issues raised by members:

  • Library does well in this area
  • A resource for government agencies and others
  • Staff raised concerns over the issue of partisanship. Could the library remain a neutral entity if it engaged in civic discourse?
  • Question regarding staff concerns about Librarians’ Index to the Internet indexing San Francisco sites. Can they do a good job? [N.B. Roberto Esteves reports on a contract with Librarians’ Index to the Internet in which they will actively index SF sites. The staff concerns raised earlier appear to have been settled.]
  • Would be nice to let public know what’s available
  • Programs where the library posts election results and tax information are highly regarded
  • Can we have more publicity in branches?
  • Public training – attendees aren’t aware of the depth of content on the website
  • Consider a docent operation where volunteers promote the service to outside organizations such as schools; don’t promote only from the website
  • Library a gateway to government information, resources and services; not just documents, e.g. efforts are underway in the City to enable 311 as a telephone exchange for government referral services

Information Literacy – "helps address the need for skills related to finding, evaluating, and using information effectively."

Members acknowledge the growing need for critical thinking skills in people of all ages. There is concern over the library taking an active role in this area since an effective program would require large amounts of staff resources. Members wondered if the library was the better place for solving this issue and considered other venues to address the problem, including local community colleges. Specific issues raised by members:

  • Lack of critical thinking skills
  • Library has a critical, evolving role.
  • Branches do conduct orientations and classroom visits
  • Outreach
  • Main library has 2 distinct computer labs; labs are not available at the branches
  • Information is in a transition period – from print to electronic
  • What do you teach?
  • Web versus print resources
  • Concern over staff reaction
  • Is staff unwillingness really fear?
  • Duplication of effort? Isn’t this being taught at City College?
  • What is budget impact
  • Can it help local librarians by alleviating need for one-on-one instruction?
  • Will there be staff overload?
  • Look outside existing budget
- Will we diminish collections to provide instruction?
- Can we use volunteers and what would union reaction be?
  • How will this make the library more robust?
  • Investment in literacy
  • Create a traveling training program to circulate among branches
  • Create self-paced teaching


Lifelong Learning – "helps address the desire for self-directed personal growth and development opportunities."

Members discussing this topic found a need for in this area. They would like to see a library role in preserving general literature, classic works and authors, and poetry. Beyond preserving literature, they see an active library role in introducing people to classic works. Specific issues raised by members:

  • Focus on targeted collections
  • What about general literature, authors, poetry, etc.
  • Classics – need to have more than one copy in the system and need to provide supporting materials
  • Libraries introduce people to works


Addendum from the Staff Focus Group

As a follow-on discussion, members heard a staff suggestion that the Community Planning Committee reconsider a service response under "Current Topics and Titles" as a good fit for current reading and a great place to highlight the book collection. The staff response stressed that reading, books and all library collections and services can be a strong element of some or all the final service responses.

Selection of the Library Service Responses

The New Planning for Results model recommends focusing the strategic plan on three – no more than four – service responses. Based on the in-depth discussion, members are asked to select three service responses the library should focus on in the final plan. Before final selection, members were asked to review the original list of 13 Library Service Responses to determine if any should be reconsidered as the final service responses are selected. Members asked that Current Topics and Titles be added to the final selection process.

To determine group consensus, members were asked to vote on their top three choices for the library service responses. Members gave three (3) points to their top choice, two (2) points to their second choice, and one (1) point to their third choice. Outcomes of the informal polling showed the following results:

Service Response Actual Votes Vote Total Ranking
Commons
1–1–1
3 5
Current Topics and Titles
3–2–2–2
9 3
General Information
3–3-2–3–3–3–3-2-1
23 1
Government Information
2–1–1-1
5 4
Information Literacy
2 2 6
Lifelong Learning
2–1–1–2–3-3
12 2

Members were asked if the informal polling agreed with the consensus of the group. Members acknowledged agreeing with the outcome.

Based on the outcome, the Community Planning Committee will recommend the library focus on three service areas: General Information, Lifelong Learning, and Current Topics and Titles in the draft strategic plan. Members were reminded that the outcome will be reviewed with the Library Commission. The Commission may alter or amend the chosen service responses.

Members were thanked for participating in the service response selection process and reminded that they will have an opportunity to review the final draft plan at the June 18 meeting.

Next Steps

  • Library Commission will review the service responses at their May 1 meeting
  • Library staff will draft goals, objectives, and measurables for the plan
  • Draft plan will be presented to the Community Planning Group at an open meeting on June 18, 2003 , 4-6pm , Latino/Hispanic Room A

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