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Business, Science & Technology Center

Market Research Resources

Market research generally focuses on three broad areas: target markets, market trends and competition. For each area of market research, the Library offers a number of information sources…reference books, databases, and Internet sites. Specific market research may require more than one type of reference, so don’t hesitate to ask a librarian for assistance.

Target Market Research - locate consumers of products or services.
Look in sources that contain consumer surveys or demographic statistics.

Market Trends Research - find out how an industry is performing, or how a product is selling.
Look in sources that contain industry surveys or provide product market share statistics.

Competition Research - identify the leading companies in an industry, or the enterprises in a given location.
Look in sources that contain business rankings or that summarize businesses geographically.


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